March 19th, 2012
NALEO Targeting Latinas To Get Latinos Out To Vote In 2012

In a story recently published in The San Antonio Express-News, NALEO revealed that a recent focus group found that a Latina’s influence can help her family members get out to vote. According to the report:

“We will develop a strategy where we speak to Latinas,” said Arturo Vargas, longtime executive director for NALEO. “There’s something there that we need to tap into to get our Hispanic mother and wife and sister to get their husbands and brothers and sons to vote…”

Asked who among them planned to vote in the 2012 elections, none raised a hand. Who might influence them to vote? Participants said they would listen to their wives and mothers.

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