Though other companies have shown interest in buying some of Hostess’ iconic brands, Bimbo might have the inside track, according to the Christian Science Monitor.
In 2010, Bimbo bought the North American fresh-baked unit of Sara Lee for $959 million, according to the Associated Press, and with it, well-known brands like Entenmann’s and Thomas’ English Muffins.
And this isn’t the first time Bimbo has tried to save Twinkies. Bimbo in conjunction with a few others made a bid for the Twinkie-maker during its first bankruptcy 2007, but Bimbo ultimately backed out, according to Forbes.
This article was first published in Huffington Post Latino Voices.
[Photo by Christian Cable]