Latinos Power Box Office, With 25% of U.S. Admissions

By Andrew Stweart, Variety

Hispanics continue to be America’s driving force at the multiplex, as the demographic accounted for 25% of Stateside admissions last year, according to a 2012 market report released Tuesday by Nielsen National Research Group.

Meanwhile, attendance per person for new releases saw a slight dip in 2012: On average, moviegoers bought 6.8 tickets per person vs. 6.9 in 2011.

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