It’s Time to Make The Epic Cesar Chavez Movie

*I went to see the Chavez movie out of curiosity and a tinge of obligation. I should spend my money, I thought, to send a message about Latino-themed movies. The film did poorly at the box office and with critics. Some of the blame has gone to the Latino community for not supporting the film as expected. But it’s not the community’s fault. Maybe Latinos deserved a better film? That’s the premise of this article. VL

By Bel Hernandez, Latin Heat

I’m much more optimistic than those who may think that the future of Latinos in the film industry rests on the success or failure of one single film.  In particular I am talking about Diego Luna’s Cesar Chavez distributed by Pantelion, which released theatrically a week ago on March 28th.

Aside from the two top entertainment trades review, most media reserved their critique until after opening weekend. It seemed as if they were waiting, possibly out of respect for the memory of Cesar Chavez, until after opening weekend, then it was no holds barred.

Some have suggested on social media that Latinos should “Just be happy that they made this movie”.  As long as U.S. Latinos keep thinking this way we will continue to be marginalized.

In marketing the Cesar Chavez film U.S. Latinos were told they needed to support because it is about one of their heroes.  The burden of the success of Cesar Chavez was put squarely on the shoulders of U.S. Latinos. If the movie failed, it was intimated, it would be the U.S. Latino’s fault.

Click HERE to read the full story.

[Photo courtesy Latino Heat]

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