Clinton Hires Veteran Obama Operative To Run Paid Spanish-Language Media Operation

*This isn’t new to the more “plugged-in” Taquistas among you, but I post it anyway because it’s about one of our fold. Taquista James Aldrete, a loyal NewsTaco and Latino daily follower, scored the big gig. VL

By Adrian Carrasquillo, BuzzFeed

Hillary Clinton has hired James Aldrete, a two-time Obama campaign veteran, to lead the campaign’s Spanish-language paid media efforts.

Aldrete, who joins Jim Margolis’ media team, has served as a consultant for progressive organizations like Planned Parenthood and SEIU and also implemented Spanish-language media strategy in Sen. Harry Reid’s 2010 reelection.

Aldrete’s job will be to take the campaign’s message to the Spanish-language airwaves. It’s a job he is well-versed in after helping spread Obama’s announcement that his administration was protecting undocumented youth from deportation — considered a key 2012 moment in raising Latino voter enthusiasm — and having Obama filmed honoring DREAMers in Spanish.

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