NewsTaco

September 27th, 2016
Tuesday’s numbers

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By Victor Landa, NewsTaco

The Latino daily subscribers get a daily dose of Latino numbers – about the economy, education, health, census, immigration –  in their inbox as part of their daily Latino morning brief. Here’s a sample. Click HERE to receive the Latino daily every morning!

PricewaterhouseCoopers published the results of a fascinating study on Latino media consumption: a majority of Latinos prefer English language media and Latinos are trendsetting early adopters.

55 – The percentage of first-generation Latinos who said they prefer watching English-language programs.

59 – The percentage of first-generation Latinos who said English language programming tends to be higher-quality.

77 – The percentage of typical Spanish media viewers who said they had watched live Spanish language programming in the past week.

3 – The percentage of first-generation Latinos who said they stream videos exclusively in Spanish.

21 – The percentage of first-generation Latinos who said they stream in Spanish more than in English.

12.49 – The average number of hours per week that Latinos watch online programming.

9.44 – The average number of hours per week that non-Latinos watch online programming.

97 – The percentage of Latino media consumers who said they use at least one streaming video service.

82 – The percentage of Latino media consumers who engage with ads on social media.

76 – The percentage of ono-Latino media consumers who engage with ads on social media.

70 – The percentage of Latino media consumers who said they used YouTube.

61 – The percentage of non-Latino media consumers who said they used YouTube.

7 – The number of times that Latinos go to the movies per year.

6.4 – The number of times that non-Latinos go to the movies per year.

Source: Fox News Latino

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