NewsTaco

By Victor Landa, NewsTaco (1 munite read) 

This story made me shake my head. It’s about how Trump is now affecting Valentine’s Day.

PR Web published it as a sales promotion – I guess. But the gist of it is that flower wholesaler’s in Los Angeles are preparing for a lackluster Valentine’s Day:

There was a 70% drop in early December sales for the flower filled Dia de Virgen Guadalupe religious holiday.

“. . .  as fear and uncertainty caused by the ‘Trump Effect’ is expected to tighten the purse strings of the Southern California Latino community far more than the 10% Valentine’s Day spending dip forecast nationally by a National Retail Federation report.”

Read more stories about Latino spending in NewsTaco. >> 

The expected spend on Valentine’s Day flowers is still $2 billion for this year, but it could be a lot less. Flower vendors see a trend: there was a “70% drop in early December sales for the flower filled Dia de Virgen Guadalupe religious holiday. ‘Latino Catholic worshipers who would normally spend lavishly on a rose bouquet gift for the Virgen were buying a single flower instead.’ ”

You know it’s serious when they start skimping on flowers for la Virgen.



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