Wednesday, August 17th, 2011

Las Oleadas, Cornering The Market On Latino Bottled Water

Paul Kurkulis is betting that a brand of mineral-enhanced bottled water for Latinos living in the United States is not only a good idea, but a profitable one at that. His brand of bottled water, Las Oleadas, is the first of what he hopes will be several products in the marketplace that are both healthy

Tuesday, August 16th, 2011

Atlanta Hawks Deal Would Compliment NBA’s Latino Outreach

So a lot of hype came up recently when news that a Latino was set to purchase the Atlanta Hawks NBA team. Alex Meruelo is the son of Cuban immigrants and now a businessman with investments in...

Wednesday, June 8th, 2011

Latino Kids More Likely To Die In Car Crashes

A new campaign aims to help save Latino children, who tend to die more often during car crashes. The Buckle Up For Life, or Abróchate a la Vida campaign is funded in part by Toyota and was created...

Thursday, June 2nd, 2011

News Taco To Go: Kool-Aid, Wine, Haiti & Twitter

¿Tuiteas? 19% Of Latinos Online Use Twitter The Trouble With Haiti’s Refugee Camps, Over A Year Later Latinos Key To Growth For Kool-Aid, Wine Industry

Monday, May 23rd, 2011

Will Latinos Drink Beer, Or Cerveza?

Latino beer drinkers in the U.S. still haven’t placed their loyalties when it comes to beer brands, according to a new report from AdAge. The report notes that, while Latinos tend to drink about 75% domestic brands,...