latino market


Thursday, April 23rd, 2015

Target takes aim at new ‘core’ customer: young Latinos

*Here’s a new concept that national marketers are focusing on: Latino millennials are “in the sweet spot.” That means that young Latinos are the emerging growth market, forming new families, buying new cars. Roberto Siewczynski, who’s quoted in this article, thought we should take a look. We did, and we found, tucked within the blatant Target

Thursday, April 3rd, 2014

Latino audiences are driving marketing trends

*So Google is launching a new domain called .soy. It’s targeted to the “tech savvy, Spanish-speaking market.” Sounds flattering at first. But it doesn’t sit well after it settles – reminiscent of Plessy v Ferguson. A separate...

Thursday, April 19th, 2012

Opinion: Nielsen Sings Praises Of Latino Market, Finally

By Victor Landa There was a time when the Nielsen Corporation didn’t see Latino consumers at all. This isn’t to pick a bone or re-live stale history, it’s merely a statement of fact, made to gain perspective....

Wednesday, August 3rd, 2011

Retail Industry Zeroing In On Latino Consumers

At a retail conference in San Antonio, Texas this week more than 400 retailers from around the country are gathering to discuss, among other things, ways they can break into the growing Latino market. The Internal Council...

Tuesday, June 21st, 2011

Latinos Key To Housing Recovery

A report from the National Association of Hispanic Real Estate Professionals found that Latinos, as first-time homebuyers, are set to be key to the housing recovery in this country. The report, “The State of Hispanic Homeownership,” found among other...

Wednesday, June 8th, 2011

Latinos, African-Americans, Buy More Bottled Water

A recent study found that Latinos, along with African-Americans, purchase more bottled water on the mistaken assumption that it’s cleaner and healthier for them. The Reuters story points out one huge problem with consuming only bottled water:...

Wednesday, June 1st, 2011

Latinos Key To Growth For Kool-Aid, Wine Industry

Latinos and their $1 trillion-plus buying power are making companies across the U.S. salviate, we’ve reported it before, and now Kraft’s Kool-Aid brand and winemakers are getting in the mix. For Kool-Aid’s part, Kraft has spent a...

Monday, May 23rd, 2011

Will Latinos Drink Beer, Or Cerveza?

Latino beer drinkers in the U.S. still haven’t placed their loyalties when it comes to beer brands, according to a new report from AdAge. The report notes that, while Latinos tend to drink about 75% domestic brands,...

Wednesday, May 18th, 2011

Ready To See More Latinos On TV?

Television networks and cable channels are seeing green and there’s only one thing they can do — get more Latinos on TV. As Latinos continue to grow as a population, that’s beginning to translate into economic power,...