Friday, March 15th, 2013
By Stuart Miller, New York Times Every March the N.B.A. reaches out to the country’s fastest growing minority with Noche Latina, a campaign to celebrate Hispanic heritage. And every March some bloggers criticize the league for its most visual and commercial aspect: the jerseys worn by certain teams. Instead of translating team names like Heat
Tuesday, December 11th, 2012
By Gustavo Razzetti, ClickZ Click on picture to read story.
Tuesday, November 13th, 2012
By Julito, Latino Rebels The current wave in marketing has agencies everywhere telling brands that if you don’t go “Latino,” you will miss out on the NEXT BIG THING. So in a world where agencies are looking for...
Thursday, July 21st, 2011
Sometimes it’s the most unexpected, unplanned things that happen to you in life that will be the most important. At least, to this listener, that’s what seemed to happen to Becky Arreaga, parter in the Latino marketing...