latino marketing


Wednesday, August 5th, 2015

Keeping up with the Gomezes: Why marketers should pay attention to the ‘Latino Spring’

*Very interesting piece. It takes the effort involved in changing the U.S. Latino narrative and puts it directly in the hands of national commercial brand managers. It puts the onus on them to discover the true identity of Latinos who buy their wares. It’s not so much a “how-to” as it is a call to

Friday, July 24th, 2015

Beyond Hispanic Over-Indexing: Binge-Viewing

*Apparently, Latinos binge-watch more than others. That may be because Latinos are in their “binge-watching prime years.” So content providers are looking to add more Latino culture to their offerings. This could be the tipping point, where...

Friday, May 23rd, 2014

The Particular Challenges of Polling Hispanics

*You know that feeling, when people are talking about you and you’re in the room? Here’s yet another main stream media article about polling Latinos, Latino attitudes, how best to reach Latinos … written by, apparently, a...

Friday, March 15th, 2013

El N.B.A.: Insulting Latino Names or Smart Marketing?

By Stuart Miller, New York Times Every March the N.B.A. reaches out to the country’s fastest growing minority with Noche Latina, a campaign to celebrate Hispanic heritage. And every March some bloggers criticize the league for its...

Tuesday, December 11th, 2012

Permission to Dream: A Latino-Inclusive Marketing Approach

By Gustavo Razzetti, ClickZ Click on picture to read story.

Tuesday, November 13th, 2012

Five Reasons Why Rolling Stone’s “Latino” Issue Misses Mark

By Julito, Latino Rebels The current wave in marketing has agencies everywhere telling brands that if you don’t go “Latino,” you will miss out on the NEXT BIG THING. So in a world where agencies are looking for...

Thursday, July 21st, 2011

How To Become A Latino Marketing Dynamo

Sometimes it’s the most unexpected, unplanned things that happen to you in life that will be the most important. At least, to this listener, that’s what seemed to happen to Becky Arreaga, parter in the Latino marketing...