Keeping up with the Gomezes: Why marketers should pay attention to the ‘Latino Spring’
Keeping up with the Gomezes: Why marketers should pay attention to the ‘Latino Spring’
*Very interesting piece. It takes the effort involved in changing the U.S. Latino narrative and puts it directly in the hands of national commercial brand managers. It puts the onus […]
Beyond Hispanic Over-Indexing: Binge-Viewing
*Apparently, Latinos binge-watch more than others. That may be because Latinos are in their “binge-watching prime years.” So content providers are looking to add more Latino culture to their offerings. […]
The Particular Challenges of Polling Hispanics
*You know that feeling, when people are talking about you and you’re in the room? Here’s yet another main stream media article about polling Latinos, Latino attitudes, how best to […]
El N.B.A.: Insulting Latino Names or Smart Marketing?
By Stuart Miller, New York Times Every March the N.B.A. reaches out to the country’s fastest growing minority with Noche Latina, a campaign to celebrate Hispanic heritage. And every March […]
Permission to Dream: A Latino-Inclusive Marketing Approach
By Gustavo Razzetti, ClickZ Click on picture to read story. [Photo by LotusHead]
Five Reasons Why Rolling Stone’s “Latino” Issue Misses Mark
By Julito, Latino Rebels The current wave in marketing has agencies everywhere telling brands that if you don’t go “Latino,” you will miss out on the NEXT BIG THING. So in […]
How To Become A Latino Marketing Dynamo
Sometimes it’s the most unexpected, unplanned things that happen to you in life that will be the most important. At least, to this listener, that’s what seemed to happen to […]
