Slew of Latinos Running in California US House Race Bucking Norms

Slew of Latinos Running in California US House Race Bucking Norms

NewsTaco April 4, 2017

*Why you should read this: Because whenever the word “slew” is used in politics, it’s got to be interesting. Because California’s 34th congressional district has been a “mata” of Latino […]

The Media Cometh

NewsTaco December 6, 2016

*If you read nothing else on NewsTaco today, read this. Jesse get’s it. It’s what we’re about. VL By Jesse Treviño, HispanicLatino I often am asked to identify the most […]

Who are the non-readers of America?

NewsTaco November 30, 2016

*Sadly, it’s Latinos. I’m not sure who or what the “Tree Hugger” publication is – but I’ve known to hug a tree or two in my life and I suppose […]

Should “Hispanic” be a race?

NewsTaco June 8, 2016

*First off, this shouldn’t be a serious question. Second, the answer is no. Third, who is “Jane the Actuary.” Fourth, give this piece a chance, Jane says there should be […]

The Latino daily – Your Wednesday morning brief

NewsTaco May 18, 2016

Yesterday, Atlanta Braves manager Freddi Gonzalez was fired by the Braves front office. He was the only Latino MLB manager, so now there are no Latino managers in major league […]

This election has given greater resonance to an eternal truth: There is no one ‘Latino vote’

NewsTaco April 6, 2016

*This story tells me that the idea of a monolithic, homogeneous Latino community is starting to crack at the edges. It’s an old story and a fresh story at the […]

TV Binge Viewing Is The New Normal Among Hispanic Consumers

NewsTaco March 26, 2015

*I thought this was interesting for a specific reason. Not because of binge watching or because of what television producers and marketers may or may not say, but because of […]

Latino Uptick Fueling National Increase in Foster Youths

NewsTaco November 25, 2014

*This is surprising at first glance. But it makes sense. A Latino population surge is going to be felt in all areas of society. This is an important story with […]

How We Became Hispanic

NewsTaco September 29, 2014

*As much as we’ve come to argue among ourselves about how we should identify – Hispanic, Latino, Chicano, by national origin, etc, etc… – the fact is that for government […]

The Invention of Hispanics

NewsTaco September 4, 2014

*There is little that gets Taquistas (and Latinohispanicschicanosmexicanospuertoricanscubanosandonandon ) riled-up like the word “Hispanic” does. There is no consensus on the term, for or against, except for the fact that […]