How to Add Ecommerce Capability to Your Pinterest Board

How to Add Ecommerce Capability to Your Pinterest Board

Mary Mata January 9, 2013

By Jesse Luna, NewsTaco This video tutorial shows you how to add ecommerce capability to your Pinterest Board. To make this happen we will tie our Pinterest pins to a social media friendlyecommerce site, Gumroad. […]

Latinos Are In, Except on Madison Avenue

Mary Mata January 8, 2013

By Melissa Pitt, Huffington Post Latino Voices It takes something pretty substantial to make eyebrows raise on Madison Avenue, but last week, just that happened when this list of “Who […]

Permission to Dream: A Latino-Inclusive Marketing Approach

Mary Mata December 11, 2012

By Gustavo Razzetti, ClickZ Click on picture to read story. [Photo by LotusHead]

The Advertising Industry Is Changing For, With Latinos

Mary Mata March 10, 2012

The gist of the “Multi y Mono: A Cultural Advertising Battle” panel at South By Southwest Interactive Saturday morning is that ad agencies, marketers and brands themselves are going to […]

Coke Vs. Pepsi: The Cola Wars

Mary Mata November 3, 2011

On Tuesday we posted a story about how the big soda companies are marketing heavily toward kids and teens and the detrimental effects the sugary drinks can have on one’s […]

Latinos Are The New Mainstream, Especially In Ads

Mary Mata September 22, 2011

If you didn’t know it before, you can certainly start to see it now, and that’s the fact that Latinos are increasingly becoming mainstream. It’s apparent in the ways that […]

Las Oleadas, Cornering The Market On Latino Bottled Water

Mary Mata August 17, 2011

Paul Kurkulis is betting that a brand of mineral-enhanced bottled water for Latinos living in the United States is not only a good idea, but a profitable one at that. […]

Atlanta Hawks Deal Would Compliment NBA’s Latino Outreach

Mary Mata August 16, 2011

So a lot of hype came up recently when news that a Latino was set to purchase the Atlanta Hawks NBA team. Alex Meruelo is the son of Cuban immigrants […]

Latino Men Are The Prettiest Of Them All

Mary Mata August 9, 2011

Turns out Latino men are more likely to spend time and money on their personal maintenance than men from other groups, according to a study from Univisión. The study focused […]

Latino Film Fest Mocks Stereotypes With Ads

Mary Mata August 1, 2011

The New York International Latino Film Festival has been running ads using Latino stereotypes in order to highlight them as the festival ramps up for its event this year. The festival, […]