political ads

Monday, July 25th, 2011

Do Spanish Language Ads Work On Latino Voters?

By Beatriz Terrazas In both of his presidential runs, George W. Bush used more Spanish-language TV ads than any Republican presidential candidate before him. But it wasn’t just the language that was different. One particularly odd Spanish-language ad looked like a music video, featuring well-dressed, attractive Latinos driving around in fancy cars, hanging out with