Ask Food Companies to Advertise Healthier Foods and Drinks to Kids
*The culprits! Fast-food advertising directed at Latino kids is a factual problem. The good news is that some national chains are voluntarily creating advertisements for healthier foods. VL
By Salud Toay
On Spanish-language TV, food and beverage advertising is out of whack.
Just 1% of food ads show water, fruits, or veggies, and 70% of ads show fast-food or other restaurants, candy, gum, snacks, and sugary drinks, according to a new study by the UConn Rudd Center for Food Policy and Obesity, Salud America!, and the African American Collaborative Obesity Network.
[pullquote]The Children’s Food and Beverage Advertising Initiative (CFBAI) is a voluntary self-regulation program for food and drink companies to create healthier advertising to kids under age 12.[/pullquote]Those are discouraging numbers…but there’s good news!
The Children’s Food and Beverage Advertising Initiative (CFBAI) is a voluntary self-regulation program for food and drink companies to create healthier advertising to kids under age 12.
Who’s in? McDonald’s, Burger King, General Mills, PepsiCo, Kraft, Kellogg’s, Hershey, Mar, Nestle, Campbell Soup and more. We’d like to thank them for leading the way when it comes to healthier advertising to kids.
Who’s not yet joined? Lots.
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Click HERE to read the full story.
SaludToday is an interactive, online blog and social media campaign to raise awareness about Latino health issues and stimulate positive health behaviors among Latinos. Saludtoday, developed and directed by Dr. Amelie Ramirez and the Institute for Health Promotion Research at The University of Texas Health Science Center at San Antonio, brings you the latest stories and news on different aspects of Latino health, including cancer, obesity, health equity, and how to grow a culture of health.
[Photo by Dean Hochman/Flickr]