Latinos are driving U.S. growth

*I like Trujillo’s point of view: that while Latinos are driving the U.S. economy, some presidential candidates’ cliché’s reduce the U.S. Latino community to a foreign threat that needs to be contained by walls and laws. The story isn’t so much securing the border as it is unleashing  economic potential. VL


CNBC_logoBy Sol Trujillo, Co-chairman of the Latino Donor Collaborative

Economic uncertainty and our unsettled politics lead the news today, but the most consequential business story is the one not told. It is the good news story of a group of Americans – Latinos – who have been quietly and increasingly powering U.S. economic growth, both as job creators and as consumers. As the U.S. population ages, and as we struggle against the headwinds of an anemic global economy, U.S. Latinos are forming the core of America’s New Mainstream Economy. A handful of simple facts tell the story.

First, U.S. Latino buying power is huge, and rising fast. We already enjoy $1.5 trillion in annual purchasing power. That number has been growing much more quickly than the purchasing power of the general U.S. population – 70 percent more quickly over the last 25 years.

Click HERE to read the full story.


[Photo by Stan/Flickr]

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