Tuesday’s numbers
By Victor Landa, NewsTaco
The Latino daily subscribers get a daily dose of Latino numbers – about the economy, education, health, census, immigration – in their inbox as part of their daily Latino morning brief. Here’s a sample. Click HERE to receive the Latino daily every morning!
PricewaterhouseCoopers
55 – The percentage of first-generation Latinos who said they prefer watching English-language programs.
59 – The percentage of first-generation Latinos who said English language programming tends to be higher-quality.
77 – The percentage of typical Spanish media viewers who said they had watched live Spanish language programming in the past week.
3 – The percentage of first-generation Latinos who said they stream videos exclusively in Spanish.
21 – The percentage of first-generation Latinos who said they stream in Spanish more than in English.
12.49 – The average number of hours per week that Latinos watch online programming.
9.44 – The average number of hours per week that non-Latinos watch online programming.
97 – The percentage of Latino media consumers who said they use at least one streaming video service.
82 – The percentage of Latino media consumers who engage with ads on social media.
76 – The percentage of ono-Latino media consumers who engage with ads on social media.
70 – The percentage of Latino media consumers who said they used YouTube.
61 – The percentage of non-Latino media consumers who said they used YouTube.
7 – The number of times that Latinos go to the movies per year.
6.4 – The number of times that non-Latinos go to the movies per year.
Source: Fox News Latino
