Can The Lakers Keep Paying Kobe Bryant Like The Star He Was?
Can The Lakers Keep Paying Kobe Bryant Like The Star He Was?
By Paul Adams The Lakers were on the road about a month ago on February 6, playing against the Philadelphia 76ers and Kobe Bryant’s role in it couldn’t have been […]
Is The NBA’s Noche Latina “Latino Enough?”
The NBA will be celebrating Noche Latina with seven nationally televised games. The events will take place in Los Angeles, Miami, Orlando, Phoenix, San Antonio, Chicago and New York. NBA Vice President of Hispanic Marketing Saskia Sorrosa stated, “The Noche Latina program is the perfect example of the […]
Soccer Attendance Surpasses Basketball, Hockey
Soccer attendance in stadiums across the U.S. has surpassed that of either the NBA or the NHL, a change that comes partially because soccer stadiums just are larger and have […]
Atlanta Hawks Deal Would Compliment NBA’s Latino Outreach
So a lot of hype came up recently when news that a Latino was set to purchase the Atlanta Hawks NBA team. Alex Meruelo is the son of Cuban immigrants […]
Latino Sports Fans Grow, Latino Sports Reporters Don’t
Latinos love sports, sports teams love Latinos, it’s an economic match made in heaven. Yet, a report from The Root shows that Latino reporters in the sports world are extremely […]
News Taco To Go: Pirates, Kobe Bryant, Unemployment And More
Unemployment claims rose again this week, to 412,000, hinting that perhaps the economy isn’t doing as well as we’d hoped. The U.S. House of Representatives is set to vote on […]
News Taco To Go: Basketball, Radiation, Cuba, Geraldine Ferraro And Libya
The Final Four in March Madness were unpredictable, but they are: Kentucky, Connecticut, Butler and Virginia Commonwealth. Radiation in Japan is spread to the soil and seawater, even as workers continue […]
Lakers Key To NBA’s Latino Marketing Strategy
Latinos across the country — and even outside of it — love the Los Angeles Lakers. So much so, in fact, that the NBA’s Latino marketing strategy is centered around […]