Latinos More Likely To Share Videos Online

The Pew Research Center’s Internet & American Life Project issued an interesting report this week that found, among other things, that Latinos are more likely to use video sharing sites like YouTube than whites or African-Americans. Interesting, ¿no? Here are a few highlights from the report:

• As of May 2011, 71% of online adults reported watching videos on a video-sharing site such as YouTube or Vimeo.
• That’s a 38-point increase from five years ago when the Pew Internet Project took its first reading on use of such sites.
• Rural internet users are now just as likely as urban and suburban users to have sampled video at video-sharing sites.
• Some 68% of rural internet users have gone to such sites, compared with 71% of online suburbanites and 72% of online urban residents.
• Non-white adult internet users have higher rates of video-sharing site use than their white counterparts, a consistent finding since 2006.
• Specifically, among those who reported having used a video sharing site the day before: 25% were white, 28% were African-Americans and 39% were Latino.

Neat, right? Are you one of these video users? I know I am.

Follow Sara Inés Calderón on Twitter @SaraChicaD