Coors Light Can With Puerto Rican Flag Unleashes Boricua Fury
By Huffington Post Latino Voices
This may not be the best way to reach the Latino market.
Puerto Ricans in New York are furious over a new Coors Light decorated with the island’s flag.
The company launched the can as a marketing ploy to coincide with the city’s annual Puerto Rican Day Parade.
Coors Light is one of the parade’s sponsors. The Puerto Rican flag appears on the bottom quarter of the can along with the Parade’s logo, under the words “cerveza official” — official beer.
“It’s a total disrespect to the Puerto Rican flag,” Vincent Torres of Boricuas For A Positive Image told DNA Info. “The parade is turning into one big commercial where the Puerto Rican people are being pimped.”
Some saw the decision to drape the beer can in the Puerto Rican flag as particularly insensitive this year, because the parade’s theme is “Salud — Celebrating Your Health,” according to the New York Observer.
“Here we are, the parade’s theme this year…
This article was first published in Huffington Post Latino Voices.
[Photo courtesy Presente.org]