Latinos push immigration reform on social media

By Lois Romano, Politico

For forty-eight hours last week, a highly coordinated virtual “iMarch” on Washington promoting immigration reform swamped Twitter, generating thousands of tweets that landed more than a half billion times, according to organizers, making it among the largest social media advocacy efforts.

Beyond showing the muscle behind pro-immigration forces, the event represented the culmination of years of savvy and relentless efforts by Latino activists to mobilize supporters through social media, and draw undocumented immigrants out of the shadows to maximize political leverage. Members of Congress critical of the immigration overhaul legislation being debated found their Twitter accounts inundated with hundreds of messages like this one directed at Republican Sen. Ted Cruz of Texas: “@TedCruz /I’m from TX & #iMarch b/c #immigration reform secures our borders and creates jobs Texas.” Cruz was bombarded with 300 tweets from pro-reform constituents.

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