What Latinos want from media
By Esther Cepeda, Washington Post
CHICAGO — Farewell CNN Latino, which I never once watched.
The Spanish-language programming, which aired in Miami, Los Angeles, New York and other top Hispanic markets, is ceasing this month after failing to meet “business expectations,” according to a spokesman.
It follows the quiet end of the English-language NBC Latino news website (which carried my syndicated column until it shuttered at the end of 2013) and the ABC/Univision in English web experiment, which bit the dust last fall.
Coincidentally, just after Spanish-language television reached a new milestone last July when Univision finished first among broadcast networks in the two highly sought-after demographic ranges of 18- to 49-year-olds and 18- to 34-year-olds during summer sweeps, the Pew Hispanic Center revealed that a larger — and growing — portion of Hispanics get their news in English.
These contradictory data points cannot be used to divine the future of Hispanics and U.S. media. They are simply signs of the times: Like all other news consumers, Hispanics are increasingly getting their headlines from a fragmented combination of print, TV and Web sources that include hard news, opinion, blogs and satire. They happen to do so in multiple languages.
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[Photo by McBeth] [Photo