SXAmericas Aims to Connect Latinos at SXSW

By Icess Fernandez Rojas, NBCLatino

There’s something diferente about South by Southwest (SXSW) this year.

The annual Austin festival that brings in the who’s who and the up-and-coming in music, film, and interactive is launching a new section of the event that they hope will appeal to the nation’s fastest growing demographic — Latinos.

South by Américas will highlight Hispanic culture with themed events, including a conversation between actor and director Diego Luna and director Robert Rodriguez, the soon-to-be released film about civil rights leader Cesar Chavez, and music from Latin American countries including Uruguay and Colombia. Its purpose is not only to connect to a demographic that has long felt left out of the festivities, but to highlight what has already been going on in the community — a healthy and growing use of all things film, digital, and music.

Click HERE to read the full story.

[Photo courtesy getfesty.com]

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