Latino audiences are driving marketing trends

*So Google is launching a new domain called .soy. It’s targeted to the “tech savvy, Spanish-speaking market.” Sounds flattering at first. But it doesn’t sit well after it settles – reminiscent of Plessy v Ferguson. A separate but equal domain? Thoughts?

By Ina Paiva Cordle, Miami Herald

Targeting Hispanics, Google will soon launch a new domain, called .soy (.I am) — another avenue toward reaching the vast, tech-savvy, Spanish-speaking market, a Google executive disclosed during a panel discusssion at the Hispanicize 2014 conference on Wednesday.

As Latinos have become a powerful consumer force and the fastest-growing users of mobile devices, major companies like Google are increasingly looking for ways to attract them.

Click HERE to read the full story.

[Photo by brionv/Flickr]

 

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