Want To See The Future Of A Bicultural America? Look To The Border

*I’ve been saying this for decades! This article talks about millennial bi-culturalism, but on the border it’s a way of life. It’s been around since they drew that imaginary line that separates two countries, and it’s getting ready to spread (Trader Joe’s and carne asada!). VL

By Lee Van, Media Post

One of the hottest trends in the Hispanic marketing industry is targeting “biculturals,” people who are equally comfortable navigating in two distinct cultures. The term is especially popular in describing second- and third-generation Latinos in the United States.

This group—which tends to skew younger than the rest of the population—is just as comfortable enjoying the cultural traditions of the United States as they are partaking in the ones passed down to them by their immigrant parents and grandparents. They have no problem shopping at Trader Joe’s for tofu and frozen yogurt and then traveling to a Mexican market for carne asada and fresh tortillas.

Click HERE to read the full story.

[Photo courtesy of Reach Hispanic]

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