Chipotle Responds To Latino Backlash Over Bookish Branding Campaign

*This Chipotle literary cups thing caused a ruckus some days ago – no Latino authors were included. It’s a big deal in some circles. Today Chipotle responded with the same  excuse we hear so often -“we looked, we couldn’t find any.” VL

By Andrew O’Reilly, Fox News Latino

After an uproar from Latino activists and authors, Chipotle Mexican Grill has responded to the lack of diversity in its new branding campaign that features short stories from famed authors in its cups and bags.

Calling the initial campaign a “learning process,” Chipotle says that it reached out to 40 authors – including a number of Latino writers – before narrowing down it’s “Cultivating Thought” series to 10 authors, including such celebrated scribes as Toni Morrison, Malcolm Gladwell and Michael Lewis.

“To get the slate of 10 authors we currently have, we reached out to a diverse pool of more than 40 writers that included Latino authors,” Chipotle spokesperson Chris Arnold told Fox News Latino in an email. “Many more authors declined our request to submit a piece than accepted, including well known Latino writers.”

Click HERE to read the full story.

[Photo courtesy of Chipotle]

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