Shop Talk: A Formula for Reaching Latino Voters?

*This is a pretty good read. It goes beyond the skimming-the-surface, talking points stuff. VL

By Sean J. Miller, Campaigns and Elections

For now, Democrats lead the way when it comes to appealing to Latino voters, but these four strategists say neither party has nailed it just yet.

This issue’s shoptalkers: Adrian Pantoja, senior analyst at Latino Decisions, an opinion research and data firm; Luis Alvarado, strategic advisor at the Republican firm Revolvis; Adriel Hampton, vice president of business development at NationBuilder; and Leslie Sanchez, founder and CEO of Impacto Group, LLC.

C&E: Will President Obama’s punt on immigration reform define this cycle?

Adrian Pantoja: I’ve heard anecdotally, people saying, when Obama issued DACA (the Deferred Action for Childhood Arrivals) that got me really excited to register to vote. They started to see how the political world impacted their families on a very intimate level. But continued delays on executive action over [broader immigration reform] will have immediate consequences. This will deflate Latino enthusiasm and turnout during the midterms and that may carry over into the presidential election, where it will be more difficult to mobilize a demobilized electorate. These actions are slowing the Latino electoral momentum.

Click HERE to read the rest of the discussion.

[Photo cpurtesy of Campaigns and Elections]

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