Kaleb Canales’ NBA Rise Paves The Way For Latinos In Sports

By Paul Adams Last Wednesday, the Portland Trail Blazers were playing against the New York Knicks at Madison Square Garden. Well — theoretically — the whole team appeared to be […]

Turns out Latino men are more likely to spend time and money on their personal maintenance than men from other groups, according to a study from Univisión. The study focused […]

At a retail conference in San Antonio, Texas this week more than 400 retailers from around the country are gathering to discuss, among other things, ways they can break into […]

Big beer brands like Budweiser, Heineken and Crown are increasingly targeting Latinos in their marketing because, as Latinos grow in population, they comprise a higher percentage of the drinking population. The […]

Descuento Libre is a new daily deals site that is totally and wholly focused on Latino customers. The service launched last fall in Mexico City, and has since launched in […]

According to a new survey, Latinos are increasingly making up the market for e-readers and tablets, just as the number of people who owned an e-reader doubled in six months. […]

A recent study found that Latinos, along with African-Americans, purchase more bottled water on the mistaken assumption that it’s cleaner and healthier for them. The Reuters story points out one […]

Latinos and their $1 trillion-plus buying power are making companies across the U.S. salviate, we’ve reported it before, and now Kraft’s Kool-Aid brand and winemakers are getting in the mix. […]

There are 25 million Latinas in the U.S. and companies like Kmart have taken notice. In a new campaign called Latina Smart, Kmart recruited five Latina bloggers to write about […]

A super duper interesting article from Advertising Age this week showed that Latinos (Hispanics) own or plan to own new technology at a higher rate than other groups. Basically, the […]