May 19, 2013
Tag Archives: latino identity

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Who’s Latino? Pope, Bruno Mars, New Guy at the White House?

pope waving

By Latino USA

Is Jorge Bergoglio, aka Pope Francis, Latino? Does it matter? Why did Bruno Mars drop his Puerto Rican father’s surname? And who is the new Obama staffer Miguel Rodriguez? Latino USA guest host Felix Contreras gets the answers in conversation with Victor Landa, editor of the site News Taco.

This article was first published in Latino USA.

[Photo by Christus Vincit]

Study: Latinos Divided By Nation of Origin

latinos

By Josh Dulaney, Hispanic Business

An advertising executive says Spanish speakers with Venezuelan accents are best when selling to Latinos in the U.S. because their accents are the most neutral.

A political analyst says Latinos are not single-issue voters and those who court them should keep that in mind on the campaign trail.

Those insights come amid a new analysis of census data released today by the US2010 Project at Brown University which shows a growing diversity among Latino groups in the U.S. that is marked by class and regional differences.

Click on picture to read full story.

[Photo by Kevin Coles]

Latinos Are In, Except on Madison Avenue

By Melissa Pitt, Huffington Post Latino Voices

It takes something pretty substantial to make eyebrows raise on Madison Avenue, but last week, just that happened when this list of “Who to Watch in Adland” debuted. It wasn’t who was on the list that had people buzzing, it was who wasn’t on the list: (hint: the country’s two largest demographics aren’t on it) women or Latinos.

Latinos in the advertising industry are lacking even as demographics increasingly shift in the United States as well as research report after research report concluding the group’s consumer power, population, and cultural influence have grown substantially over the last decade. Simply put, being Latino is in. Politicians know it, brands and marketers know it, and Hollywood knows it. So, why then, are there so few Latinos in leadership roles in an industry that wants so badly to break into?

According to Nielsen, the Hispanic market’s buying power totaled ”… $1 trillion in 2010 and $1.5 trillion by 2015.” Big brands are building strong campaigns geared toward the Latino consumer, and Latinos have…

READ MORE HERE

This article was first published in Huffington post Latino Voices.

Melissa Pitts is a marketing assistant at gyro, a global ideas shop. She is the founder of the Latin American cooking website FlamingTortillas.com which includes food related news and recipes from all over the region in English and Spanish. The website and her recipes have been featured in FoodGawker, Latina Bloggers, The Washington Post, and Foodista.

[Photo by Gary Lerude]

What kind of Latino am I?

By Daniel Alarcón

Last April I was invited to a literary fundraiser of sorts. It was a fancy affair, full of very wealthy people and well-dressed waiters carrying trays of wine and strange-looking appetizers. A couple of dozen writers had been invited, and we were plied with alcohol and dispersed into the party. I fell into a few pleasant conversations with some very kind people, all of them genuinely excited for me — You’re so young to have published a book! etc. — and then was seated at dinner next to a woman in her 60s, who spent her meal asking me about the exotic origins of my last name. I’m Peruvian, I told her. But that last name, it reminds me of a bug that bit me when I was living in Mexico! Oh, I said. Where does it come from? she asked. I explained to her at one point that most words in Spanish that begin in “Al” are Arabic in origin, that the Moorish influence transformed the language, so that my last name may have been Arcsn or Arco. I’m not sure why I told her this. I’m neither Spanish nor Moorish, and certainly not a linguist, but I felt she needed something to keep her occupied for a bit.

She gave me this wide-eyed look: That is so topical, she said. Like al-Qaida.

Even in the dim light, I’m sure she sensed she had stunned me: not that I’m saying you’re one of those people.

Oh, no, I stammered. Because I’m not.

She patted me on the shoulder. I understand, she said in a conspiratorial whisper; my daughter married a Mexican.

The evening wound on, and I was mostly successful in deflecting this woman’s offensive comments. She mused at one point about my skin color vs. her daughter’s, and other such things. I ignored her as best I could. Mercifully, my table was full of intelligent men and women who had spent their adult lives doing worthwhile things in the arts, international development, education. I almost forgot about this woman sitting next to me. But then, as dessert was being served, she turned and asked me in a voice of maternal concern if my parents had been illegal immigrants.

It’s fine, she added, if they were. I have no problem with that.

- – – – – – – – – – – – – – – – -

Publishing a book doesn’t do much for your soul, but it is certainly an interesting experience. You learn things about yourself and even more about the ways in which you are being interpreted. One question has come up again and again in the interviews I have done in support of this book: What do your parents do? Before my evening at the fundraiser, I never thought much of it. Sure, as a 28-year-old, it grated a bit on my sense of myself as an adult, as a man who has made his own way, but I answered the question without thinking too much about it. My parents, after all, are wonderful people who surely deserve more than a brief mention in any interview, and so I’m happy to talk about them. But after my evening of being verbally assaulted by this inquisitive woman, I began to view this question in an entirely different light.

In essence I am being asked what social class I belong to. What kind of Latino I am. Now, we spend a lot of energy in this country talking about race and not enough talking about class, but is this the way to start that much-needed discussion? I have come to feel I am disappointing certain people when I say I grew up in the suburbs. That I didn’t want for much. That, though we were never ostentatious, we never had serious money problems. We always had food to eat, had safety and comfort and good schooling. These are facts: I grew up comfortably, in an American sense — which means, of course, that in a macro-global sense, I am filthy fucking rich.

At times there is a persistent and even aggressive tone to the questioning, as if I’m hiding something, keeping secret some juicy bit of the expected narrative of the Latino underclass: Did you struggle? Were you alienated? I did a live radio program in a Midwestern college town, where the host began the interview by asking what it felt like to be an outsider in two cultures. Then she badgered me to talk about my parents, and held on to the subject with such tenacity that all I could do to defend myself was break into nervous laughter. Even after I thought the topic had been exhausted, it came up again: What about your mom? the interviewer asked.

My mom, you know, she’s great.

No, I don’t know, the interviewer said, scowling. That’s why I asked.

I wonder if all writers are asked as consistently to explain their position on the socioeconomic ladder. I polled white writers I know, friends of mine, informally and unscientifically, and most were surprised I’d gotten that question so often. They hadn’t. And while it’s true that my work is not generally about the place where I grew up, given that fiction is my thing I never really thought that had much relevance. It’s about making things up, isn’t it? Don’t all writers — regardless of race, gender, age, sexual orientation, ethnic origin, native tongue, national identity, social class — don’t we all attempt to write about people who are not ourselves? And how boring would it be if we didn’t? Why, then, this question, over and over?

It’s not that writers of color in this country don’t have their work judged on literary merit; it’s that we are not judged exclusively on these grounds. The writer’s biography is also examined, his or her stats plugged into an authenticity equation to determine, once and for all, how real the work is. There are many reasons why this is self-defeating, and many reasons why we should not play along. When we should be judged on the basis of our ability to imagine worlds and empathize with our characters, we are instead reduced to merely representing that which we must surely know firsthand. When we allow ourselves to be praised for “being authentic,” when we traffic in biography, we are complicit in our own disenfranchisement: Suddenly we are dismissed as serious artists. It’s no longer art; it’s reportage and facsimile. It’s real.

Of course the woman at the fundraiser wouldn’t have minded if my parents had been illegal. She would have loved it. She was waiting all night to hear it. She would have thought it charming, just wonderful, all that suffering so folkloric and heart-rending and made worthwhile somehow because I had been able to write it all down. How fortunate! And what a terrific place America is! She could have gone home with my book that night and felt she was communing with something genuine, that I was whispering secrets in her ear about Peru — or was it Mexico? — or some other place she’d passed through, or thought about only occasionally, a people whose food she’d tried once and found to be tasty, if a bit spicy.

Of course, it didn’t work out that way. She couldn’t hide her disappointment when I told her my terrible secrets: that my parents were legal. Worse yet: They are professionals. That I grew up in a house with indoor plumbing and basic cable and a refrigerator. Oh my. It was just awful. We had a fenced-in backyard with a dog, a front yard with a stately oak tree, and a driveway with a basketball hoop. Goodness. And I read books in English from a very young age, and my parents read books too, and worst of all: I went to a very expensive college. Oh, dear, she cries — she can hardly stand it: You poor, poor thing, and still you grew up to be a Latino writer?

This article was first published in 2005,  in Salon.

Daniel Alarcón is the author of two story collections, a graphic novel and Lost City Radio, Winner of the International Literature Prize. He is currently Executive Producer of Radio Ambulante, a Spanish language storytelling project. He can be reached at danielalarcon.com.

[Image by ba1969]

The Latino Paradox: Tradition vs Identity

It’s not surprising to me to see disconnects in political rhetoric. What is surprising is to see how readily they’re accepted and go unquestioned. Take for instance the idea that Latinos are socially conservative. I think most Latinos, given their experience and family background will agree if not attest to that fact. The influence of religion, especially of the Catholic church, has a lot to do with that traditional Latino, social, conservatism. You’ll find little argument against that idea.

Politically, though, that traditional conservative Latino idea doesn’t translate very well. Latinos consistently favor progressive ideas and candidates. So there seems to be a disconnect: liberals take it for granted, conservatives see it as a misunderstanding that needs remedy.

So take that idea and set is aside for a moment.

Now, consider the idea of Latino identity. This whole thing that Latinos have been discussing among ourselves for generations and that was recently brought to light by the Pew Hispanic Center as if it were a startling discovery: most Latinos identify by national origin and not by imposed labels.

There are some people, conservatives mostly, who would rather Latinos identify as Americans, period. No hyphens, no “other” origins. Those same people espouse traditional conservative ideas. For instance the defense of marriage. Conservatives feel that marriage should be between a man and a woman, and they believe that because that’s what the Bible tells them and because the U.S. constitution protects their right to believe it.

They also feel that because Latinos are family centered, traditional and socially conservative they have the marriage value in common (Latinos being so Catholic and all). But then a recent survey unhinged that whole ideological contraption.

The survey was done by Social Science Research Solutions, and published on the National Council of La Raza website. The study’s author, David Dutwin, PhD, said the findings were disconnected from the assumptions:

the study found that “sixty-four percent of Latinos support civil unions. No less than 83 percent of Latinos support legal protections for hate crimes, job discrimination, housing discrimination, as well as support for health care and pension benefits for gay and lesbian couples. Over three out of four (78%) support open military service.”

There’s and organization called the National Organization for Marriage (NOM) that supports traditional (man and woman only) marriage and has targeted Latinos to support their cause. NOM feels that because Latinos “identify” with traditional conservative ideas they will logically identify with them.

Now, bring back that part about Latino identity.

Keep in mind that the problem is not how Latinos chose to identify, it’s how we’re expected to do so – the choice of boxes we’re given to check. And here we are, once again, expected to think a certain way because we go to Catholic churches, and we end up behaving another.

There’s a disconnect.

Of course, the study found other factors that influence opinions about LGBT issues: whether the survey respondent knows someone who is gay, whether the the priest or preacher at the respondent’s church pounds the pulpit with anti-gay ideas…

What’s interesting is where these two ideas – identity and tradition – diverge. It’s not politics, it’s assimilation, or the idea of acculturation. The survey found that Latino ideas about LGBT issues fall along the same lines as the general population, but the Latino identity idea seems to be going in the opposite direction – we hyphenate our identity. There’s an apparent disconnect, no?

This is what drives political strategists crazy: Latinos are comfortable in the paradox.

[Phot by  Kevin Coles]

Latino Vs Hispanic: The Problem Is The Choice

So what is it? Latino, Hispanic, Mexican, Chicano, what?

I avoid this topic like I avoid heavy traffic – sometimes it’s impossible. Sometimes, like when the Pew Hispanic Center does a study on it and releases the results, you have to deal with it.  My reluctance has to do with the fact that I resolved this issue for myself a long time ago, so  I’ve lost an edgy interest in it. And if you look closely and deeply at the Pew results many American residents of Latin American descent are at the same place I am. We’ve long since figured out, for ourselves, who we are and how we identify. The Pew study categorizes it, underlines it and puts a period at the end, for the sake of expediency.

Here’s a quick recap of the Pew findings:

  • 51% of those surveyed say they identify with their family’s country of origin
  • 24% identify as Latino or Hispanic
  • 21% identify as American
  • the remainder identify as other

Exactly. That makes perfect sense to any Latino, Hispanic, etc.  But it irritates the bejeezus out of everyone else.

Forty years ago the U.S. Government decided it would build a box to stow all persons who, according to the the Pew study summary, “ trace their roots to Spanish-speaking countries.” The mandate was to use the terms Hispanic or Latino. The problem was that the government decided what the terms would be, decided that the terms would fit, then imposed the terms.

Another problem is that the government doesn’t do this with non-Latinos. I consider this important. Many non-Latinos accuse Latinos of hyphenating their identity and of being un-American. But Census forms don’t ask whether respondents are Slavic, Mediterranean or Nordic.  They all get bundled in a big “white” box.

So after 40 years of what many Latinos feel is a false choice, they identify as they feel more fit, and not by the choices they’re given. We can do this survey again in 10 years, and if the choices don’t change the results won’t change either.

I understand the need, for scientific purposes, to classify ethnic and cultural groups, I understand why people should be allowed to self identify within those groups and I understand the need to establish controls and differences between groups.  So I’m sure social scientists are giddy with the data.

But the boxes and controls and differences set up for the experiment have caused frictions and sparked differences – and posts that raise questions with no answers. There’s an important part of this conversation that’s missing, an implication that cuts two ways: if I’m Latino why do I have to hyphenate the fact that I’m American? Why is it that only African-Americans and Hispanic-Americans need to iterate the fact? And why is that used against me, like some sort of loyalty litmus test.

See, if you ask me to chose a culture, race  or ethnicity, I will. But if the choices don’t fit, I’ll make my own. And in the end, if you ask me whether I’m American, I’d say yes. But then, why would you have to ask?

[Photo by joewcampbell]

Latinos And Their Views Of Identity

(Editor’s note: This is a verbatim, just released, press release by the Pew Hispanic Center. I thought it was pertinent to make it available to the NewsTaco community. I’ll be ruminating on it and will give you my thoughts soon. I hope to hear your thoughts as well.)

Nearly four decades after the United States government mandated the use of the terms “Hispanic” or “Latino” to categorize Americans who trace their roots to Spanish-speaking countries, a new nationwide survey of Hispanic adults finds that these terms still haven’t been fully embraced by Hispanics themselves. A majority (51%) say they most often identify themselves by their family’s country of origin; just 24% say they prefer a pan-ethnic label.

Moreover, by a ratio of more than two-to-one (69% versus 29%), survey respondents say that the more than 50 million Latinos in the U.S. have many different cultures rather than a shared common culture. Respondents do, however, express a strong, shared connection to the Spanish language. More than eight-in-ten (82%) Latino adults say they speak Spanish, and nearly all (95%) say it is important for future generations to continue to do so.

Hispanics are also divided over how much of a common identity they share with other Americans. About half (47%) say they consider themselves to be very different from the typical American. And just one-in-five (21%) say they use the term “American” most often to describe their identity. On these two measures, U.S.-born Hispanics (who now make up 48% of Hispanic adults in the country) express a stronger sense of affinity with other Americans and America than do immigrant Hispanics.

The survey finds that, regardless of where they were born, large majorities of Latinos say that life in the U.S. is better than in their family’s country of origin. Also, nearly nine-in-ten (87%) say it is important for immigrant Hispanics to learn English in order to succeed in the U.S.

This report explores Latinos’ attitudes about their identity, including race; their language usage patterns; their core values; and their views about the U.S. and their families’ country of origin. It is based on findings from a national bilingual survey of 1,220 Hispanic adults conducted Nov. 9 through Dec. 7, 2011, by the Pew Hispanic Center, a project of the Pew Research Center.

The report, “When Labels Don’t Fit: Hispanics and Their Views of Identity,” authored by Paul Taylor, Director, Pew Hispanic Center, Mark Hugo Lopez, Associate Director, Pew Hispanic Center, Jessica Hamar Martínez, Research Associate, Pew Forum on Religion & Public Life, and Gabriel Velasco, Research Analyst, Pew Hispanic Center, is available at the Pew Hispanic Center’s website, www.pewhispanic.org.

The Pew Hispanic Center, a project of the Pew Research Center, is a nonpartisan, non-advocacy research organization based in Washington, D.C. and is funded by The Pew Charitable Trusts.

[Photo By Phillie Casablanca]