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Tuesday, April 18th, 2017

Native American Students Push San Diego State to Retire Controversial Aztec Mascot

*Why you should read this: Because, as SDSU professor Ozzie Monge says, “the use of indigenous groups as mascot . . . make students and faculty “accidental racists” in “redface.” VL By Yara Simón, Remezcla (3.5 minute read)   n 2001, San Diego State University dropped Monty Montezuma – a culturally insensitive cartoon figure that

Tuesday, April 4th, 2017

Slew of Latinos Running in California US House Race Bucking Norms

*Why you should read this: Because whenever the word “slew” is used in politics, it’s got to be interesting. Because California’s 34th congressional district has been a “mata” of Latino political strength (think Roybal, Becerra). Because 8...

Tuesday, December 6th, 2016

The Media Cometh

*If you read nothing else on NewsTaco today, read this. Jesse get’s it. It’s what we’re about. VL By Jesse Treviño, HispanicLatino I often am asked to identify the most important issue facing the Hispanic/Latino population that...

Wednesday, November 30th, 2016

Who are the non-readers of America?

*Sadly, it’s Latinos. I’m not sure who or what the “Tree Hugger” publication is – but I’ve known to hug a tree or two in my life and I suppose this is a pro-environment publication. The data,...

Wednesday, June 8th, 2016

Should “Hispanic” be a race?

*First off, this shouldn’t be a serious question. Second, the answer is no. Third, who is “Jane the Actuary.” Fourth, give this piece a chance, Jane says there should be a U.S. Census category for “person having...

Wednesday, May 18th, 2016

The Latino daily – Your Wednesday morning brief

Yesterday, Atlanta Braves manager Freddi Gonzalez was fired by the Braves front office. He was the only Latino MLB manager, so now there are no Latino managers in major league baseball. The Braves have a dismal 9-28...

Wednesday, April 6th, 2016

This election has given greater resonance to an eternal truth: There is no one ‘Latino vote’

*This story tells me that the idea of a monolithic, homogeneous Latino community is starting to crack at the edges. It’s an old story and a fresh story at the same time, written by a Latina but...

Thursday, March 26th, 2015

TV Binge Viewing Is The New Normal Among Hispanic Consumers

*I thought this was interesting for a specific reason. Not because of binge watching or because of what television producers and marketers may or may not say, but because of what it says about Latinos in a...

Tuesday, November 25th, 2014

Latino Uptick Fueling National Increase in Foster Youths

*This is surprising at first glance. But it makes sense. A Latino population surge is going to be felt in all areas of society. This is an important story with present and long term consequences. VL By...

Monday, September 29th, 2014

How We Became Hispanic

*As much as we’ve come to argue among ourselves about how we should identify – Hispanic, Latino, Chicano, by national origin, etc, etc… – the fact is that for government and marketing purposes the term Hispanic has...

Thursday, September 4th, 2014

The Invention of Hispanics

*There is little that gets Taquistas (and Latinohispanicschicanosmexicanospuertoricanscubanosandonandon ) riled-up like the word “Hispanic” does. There is no consensus on the term, for or against, except for the fact that the word was invented and imposed. And...

Thursday, May 29th, 2014

Growing up 50/50 in Santa Fe

*Our storytellers matter. You’ll be seeing more of this in NewsTaco. VL By Sandra Ramos O’Briant, NewsTaco In Santa Fe, New Mexico, I attended barrio schools and was bullied for my O’Briant surname. My classmates refused to...

Friday, May 16th, 2014

Oops: Chipotle Forgot to Include Latino Writers in Its Literary Cup Campaign

*Ooops? See, that’s part of the problem. When media reports on big box business on matters of culture, it’s an ooops.  I normally wouldn’t care what Chipotle did, but this isn’t just an oversight. The fact that...

Thursday, May 8th, 2014

The Invention Of Hispanics

*This brings two things to mind. One is the fact that the “Hispanic” term is invented; another is that the inventors had a specific agenda in mind when they did it. Since then, the term has run...

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